About Rob

BSc (Hons) / Pro Athlete Trainer / Physique Mentor

What you need to know about Rob

Rob Elford BSc (Hons), trains clients from all walks of life, ranging from doctor’s and consultant’s referrals for rehabilitation to international competitors training to compete at the top of their fields. He has a wealth of experience with over 10 years as a trainer and continues to develop his skills in more specialist fitness areas.

Rob graduated from University in Oxford reading Psychology and Sport & Coaching studies and has since gained numerous highly recognised qualifications such as the Wright Foundation’s Chronic Lower Back Pain Management and GP Referral Consultants programme as well as gaining additional qualifications in Psychology, Sports Massage and Exercise Nutrition.

With a flair for combining functional resistance and cardio training with all his clients, he gets the very best from them in order for them to progress and make real, positive changes to their body and life. Science backed training techniques are used in every single session Rob completes, so his clients are assured they are receiving the most up to date techniques in the business. Rob is currently the principle fitness trainer for the internationally recognised Jaeger Le-Coultre Polo Team and has worked closely with body builders and physique competitors.

Outside the gym walls

Rob has a very active life away from the gym, but there is always a close link to fitness. He competes solo as well as with clients in numerous events each year to raise £1000's for charity. Physical challenges are never far from Rob’s mind and back in 2013, he completed John O’Groats to Land’s End cycle ride for The James Wentworth-Stanley Memorial Fund.

He has also completed triathlons, 10k’s, half and 4 full marathons with his PB at 2hrs 58mins as well as a load of cycle events and adventure races and even got selected to play Thor on the red carpet of the Leicester Square World Premiere!


Clare Milford-Haven

‘I have been training with Rob for 3 years and can honestly say that it has changed my life! I play polo competitively for 6 months of the year and he has helped me to build up my strength and my confidence which has made a big difference to my stamina during a game. Rob has been to watch some matches and understands what is required physically which helps to maximize the potential of every session.’

Clare Milford-Haven, England International Polo player
and Jaeger LeCoultre's Ambassadors.

Rob Thomson

‘I have trained with Rob for over 18 months now and what continually impresses me is his ability to keep each session interesting with new exercises and stretches. He has a great knowledge in his subject which exposes my early morning excuses of aches and pains so we can always find a way to train. Rob is also a super masseuse so is really starting to offer a holistic personal training service. I would have no hesitation of recommending his services to anyone who wants to get back into fitness or indeed is already very fit but needs to be pushed the extra mile.’

Rob Thomson

Tom Durack

‘Rob has been training me for two years now and has helped massively in all aspects of my fitness and nutrition. As a professional tennis player he has really understood what training is important for me and integrated this into my programme. He has also always been able to answer any questions that I have had regarding my training.’

Tom Durack